Brand Safety

Ensure content and ads appear in brand-appropriate contexts, preventing association with harmful, controversial, or off-brand material to protect advertiser and platform reputation.

Overview

SafetyKit's Brand Safety policy helps platforms ensure content and advertisements appear in appropriate contexts. Brand safety incidents can damage advertiser relationships, platform reputation, and user trust.

Platforms can deploy this policy to automatically classify content risk levels, enable advertiser controls, and prevent brand-damaging adjacencies.

Risk Categories

SafetyKit classifies content across multiple brand safety risk categories:

Harmful Content

Violence, hate speech, adult content, and other policy-violating material.

Controversial Topics

Political content, sensitive social issues, and divisive subject matter.

Low Quality Content

Spam, clickbait, misinformation, and content that degrades user experience.

Sensitive Events

Breaking news, tragedies, and crisis events requiring careful ad placement.

Detection Capabilities

SafetyKit uses advanced analysis to classify content for brand safety across multiple dimensions:

Content Analysis

• Text sentiment and topic classification
• Image and video content analysis
• Audio transcription and analysis
• Context and intent understanding

Risk Scoring

• Granular risk scores across multiple categories
• Configurable thresholds by advertiser or campaign
• Real-time scoring for ad placement decisions
• Historical content quality tracking

Industry Standards

• GARM Brand Safety Floor + Suitability Framework alignment
• IAB Content Taxonomy classification
• TAG Brand Safety Certified compatibility
• Custom category definitions for platform-specific needs

Advertiser Controls

SafetyKit enables granular control for advertisers and platforms:

Category Exclusions

Block specific content categories from ad placement.

Sensitivity Settings

Adjust risk tolerance thresholds per advertiser or campaign.

Inclusion Lists

Define approved content creators and channels for ad placement.

Reporting

Transparency reporting on brand safety metrics and incidents.

Enforcement with SafetyKit

When enabled, Brand Safety operates automatically to protect advertiser and platform reputation:

Classify

Score all content for brand safety risk in real-time.

Block

Prevent ad placement adjacent to unsafe content.

Alert

Notify teams of emerging brand safety risks for rapid response.

Report

Provide transparency reporting to advertisers on brand safety performance.

Platforms can configure brand safety thresholds globally or allow individual advertisers to set their own risk tolerance levels.

Ready to Deploy

SafetyKit's Brand Safety policy is available immediately. Protect advertiser relationships and platform reputation with comprehensive content classification and ad placement controls.